My clients for this wedding invitation had three goals in its creation:
1. Capture their values, aesthetics, and personality.
2. Produce and distribute the invitation in an environmentally responsible manner.
3. Produce and distribute the invitation economically.
After understanding their goals over the phone I started with 3 concepts for the invitation and presented visual samples for the finished designs. What you see here is the solution they chose.
The main images in the invitation make use of the initials of the clients to form a bird. This creates a visual game that embodies the playful nature of the clients and also their love of nature. The invitation has a clean modern aesthetic that compliments their sensibilities.
This was then developed into the final piece that was emailed to guests. A small edition of cards was printed for those guests who would have difficulty receiving email.
1. Capture their values, aesthetics, and personality.
2. Produce and distribute the invitation in an environmentally responsible manner.
3. Produce and distribute the invitation economically.
After understanding their goals over the phone I started with 3 concepts for the invitation and presented visual samples for the finished designs. What you see here is the solution they chose.
This was then developed into the final piece that was emailed to guests. A small edition of cards was printed for those guests who would have difficulty receiving email.
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